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Creator Marketing Evolved

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The Problem

Influencer Marketing Is Broken

Improper Success Scoring

Post-Campaign Analytics are left up to subjectivity and bias. Again, lacking context. The true net value of a creator's content can't be measured as a sum of its part; it must be measured by a unique scoring system.

Improper Success Scoring

Performance Measurement

Creator Marketing KPIs lack connection and aggregation. Despite innovation in social commerce, the lack of understanding attribution leaves CMOs wondering where budgets went.

Performance Measurement

Creator Marketing KPIs lack connection and aggregation. Despite innovation in social commerce, the lack of understanding attribution leaves CMOs wondering where budgets went.

Performance Measurement

Creator Marketing KPIs lack connection and aggregation. Despite innovation in social commerce, the lack of understanding attribution leaves CMOs wondering where budgets went.

Payment Negotiation

Creator pricing is the wild west. Pricing based on followers, average views, historical sales - all under-attribute and lack transparency. Creators price to their own perceived market value. Bid too low and they'll be offended. Bid too high and they'll be a bad media buy.

Payment Negotiation

The Solution

Sugar Solves.

We enable the inevitable acceleration of creator marketing.

Matching & Flighting

Connect. Project. Select.

With Sugar's AI-enabled scoring system you can find, partner, and activate with the right creators everytime.

Creator Connect

Match with thousands of creators with a variety of filter sets for ultimate customization.

Creator Project

Click on any Creator to view more detailed Creator Stats on real campaign collaborations.

Creator Select

Select all of your ideal creator partners in one step.

Campaign Flighting

View all of your campaign projections and scenarios in the same display. Tap "Go" and you're off to the races.

Scoring Model

Score Right. Win Big.

Sugar's AI-enabled scoring system replaces the archaic models that make influencer marketing a complete shot in the dark.

Manual Models

Limited to Historical Projections
No View into Meaningful Data
Reliant on Manual Review
Manual Contracting & Payments
Fragmented Analytics

Sugar Scoring

Forward Looking Projections
Weighting of Meaningful Data
Automated Adaption Model
Auto Contract & Payments
Centralized Analytics

Brand Centric

Built for Today's Brands

Today's brand don't need another influencer outreach software. They need a centralized hub for all things influencer marketing.

Integration ecosystem

Connect in all of your platforms and channels for accurate attribution.

Integration ecosystem

Connect in all of your platforms and channels for accurate attribution.

Integration ecosystem

Connect in all of your platforms and channels for accurate attribution.

Objective Oriented

Sugar matches your unique objectives and budgets to match optimize your campaign KPIs.

Objective Oriented

Sugar matches your unique objectives and budgets to match optimize your campaign KPIs.

Objective Oriented

Sugar matches your unique objectives and budgets to match optimize your campaign KPIs.

Adaptive Learning

Sugar applies aggregated and individual campaign performance to get better with every campaign.

Adaptive Learning

Sugar applies aggregated and individual campaign performance to get better with every campaign.

Adaptive Learning

Sugar applies aggregated and individual campaign performance to get better with every campaign.

Seamless Integrations

Your New Creator Marketing Hub

Sugar covers the full creator marketing journey to operate as your sole, centralized platform for creator marketing.

Objective Setting & Tracking

Set brand-specific goals for every campaign. Connect in the KPIs that matter to you.

Objective Setting & Tracking

Set brand-specific goals for every campaign. Connect in the KPIs that matter to you.

Objective Setting & Tracking

Set brand-specific goals for every campaign. Connect in the KPIs that matter to you.

Creator Connect

Match with thousands of creators with a variety of filter sets for ultimate customization. Ranked by projected score.

Creator Connect

Match with thousands of creators with a variety of filter sets for ultimate customization. Ranked by projected score.

Creator Connect

Match with thousands of creators with a variety of filter sets for ultimate customization. Ranked by projected score.

Advanced filters

Filter creators based on projected score, demographic, content type, budget, and more...

Advanced filters

Filter creators based on projected score, demographic, content type, budget, and more...

Advanced filters

Filter creators based on projected score, demographic, content type, budget, and more...

Creator Select

Select all of your ideal creator partners in one step. Tag others for future campaigns.

Creator Select

Select all of your ideal creator partners in one step. Tag others for future campaigns.

Creator Select

Select all of your ideal creator partners in one step. Tag others for future campaigns.

Auto Contract & Payment

Sugar takes care of contracts and payments all accessible in platform.

Auto Contract & Payment

Sugar takes care of contracts and payments all accessible in platform.

Auto Contract & Payment

Sugar takes care of contracts and payments all accessible in platform.

Performance Dashboard

Track true attribution properly and view campaign performance against projections.

Performance Dashboard

Track true attribution properly and view campaign performance against projections.

Performance Dashboard

Track true attribution properly and view campaign performance against projections.

Integration ecosystem

Connect in all of your platforms and channels for accurate attribution.

Integration ecosystem

Connect in all of your platforms and channels for accurate attribution.

Integration ecosystem

Connect in all of your platforms and channels for accurate attribution.

Adaptive Campaigns

Track your progress and motivate your efforts everyday.

Adaptive Campaigns

Track your progress and motivate your efforts everyday.

Adaptive Campaigns

Track your progress and motivate your efforts everyday.